This lucky businessman was able to leave the office and enjoy some time with his family. The children play in the background but the man sits in the foreground. He is watching the action, but he is detached from it, both physically and mentally. In fact, the children may as well drown, because there is important business to tend to. Thanks to this product, the man can only be at a beach or spending time with his family superficially. Notice that the message has something to do with a façade being ready. The message here must be that technology will help you leverage your family and leisure activities to increase business. Productivity. Talk about child exploitation! In this context, his family becomes nothing more than a useful extension and inspiration for business. Notice his wife is absent. It's a good bet she left him because he spends 99% of his time in the office or attached to some sort of device. In all fairness, the message may be that you could be on the beach instead of the office and still be working and being productive. But no matter how you look at it, the focus is on NOT getting away from it all, NOT enjoying family life, and being AT WORK no matter where you are. Technology helps push us toward the glorious capitalist ideal: 100% of your time spent working or consuming, no matter where you might physically be.