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This
is an interesting advertising section parading itself
as an article. Visually, we are presented with a condensed,
modern, artificial, ad-soaked "living area". The selling
point is that any purpose a human being can serve and
anything a human being might want to do can be satisfied
within this space.
Notice the heavy use of the color green, which is associated
with growth and nature - two things that are absent from
the scene. The golf course and symmetrical park do not
count, since they are 100% man-made. Everything else in
this Orwellian nightmare appears to resemble mazes that
lab rats run in. In this maze, the rats are exposed to
constant advertising (kind of like NYC)
An
analysis of the semantics of the "article" reveals even
more about what this living area is all about. "Fresh"
is used to describe technologies. Traditionally, "fresh"
referred to a phase in the natural growth process and
was limited to items such as fruits and flowers. Something
does not attain freshness without first germinating. In
technology, fresh simply means "new" which really means
"untested and unproven".
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