This one should go down in the annals of what we like to call "revolutionary packaging". It's a concept we think only exists in the great U S of A. DuPont even has annual awards for such innovation. This particular ground-breaking design comes from the pages of Smithsonian magazine, a great magazine whose advertisers definitely consider to be read by the moneyed folks with plenty of leisure time demographic. The premise is apparently that only people whose most difficult moment in the day is making a pot of coffee have the time and wherewithal to read about the latest Lewis & Clark revelations.

We stared at this one for a long time. We examined the "grippable" package. We imagined snapping the snap-top lid into place. But we were stumped.

Eventually, we understood the difficulties we have faced with metal containers, vacuum-packed bags, and other near torture devices these coffee ogres continue to provide us. Under hypnosis, we recoiled in horror as we recounted morning after morning of cleaning up trails of spilled coffee grounds. We ruminated on the wasteful amount of coffee lost per year through such agonizing proceedings. We cried for the Brazilian coffee farmer - paid pennies a day while we carelessly ripped open another bag of Starbucks and spilled the fruits of their labor all over our kitchen floors only to be wiped up later with an unassuming, cold, wet rag.

Now...now the wonders of the grippable package came to light. Awakened, like children who survive years of abuse by mentally sublimating our horrific memories, we had reached a revelation. An epiphany if you will.

With the grippable package, mornings are better. Life is simpler. Life is good. Life becomes...revolutionary.

The snap-top lid. This is what America is all about. This is freedom.