The idea of paying someone to wear THEIR brand on your clothing is an extremely odd one - and completely normal in America these days. As for wearing your employers' logo, well that's just fine - if you see your employer as anything more than the guy who pays your bills in exchange for your work. Even though his entire impetus for employing you is to get as much work out of you for the smallest investment of cash, many Americans believe that it is OK to break their backs simply to put food on the table while their bosses are making out big time on this purely economic relationship.

All an employer has to do is paint this relationship not in economic terms but in emotional terms, through team-building, employee rewards, and other such nonsense. Look man, give me my paycheck and leave me alone when I'm done. You want more output from me? Well I've done the math. Pay me more f*ckin money! The problem with this approach is that for everyone who thinks like that, there are a thousand schlubs out there who would rather get shit on and accept it, as long as they get a free advertisement to put on their backs and every month they drink company beer with their workmates while holding hands and singing "C'mon people, join hands, start a love train! Love Train!"*

*note to my CEO...we're just joking...this is satire...I love you...Dad