This
ad shows people as they really are - walking compartments holding
data packets that must be shuttled back and forth in the office.
Though many of the words refer to non-office activities and
basic human functions (gardening, hunger, etc.) the services
being advertised apparently helps manage the "data noise".
The idea is that an orderly office is obtained by orderly people
who move data from place to place without too much hindrance
by real human functions. The people in the ad have no faces.
Their images, which identify them as human, are absent, superfluous,
and completely irrelevant. This is a positive evolutionary development.
It is also good business sense, as we see a strong potential
for eliminating workplace discrimination.
Once an
employer can see workers for what they are - bags of faceless
data, then that data can be managed through semantics.
Hewitt reportedly
considered a second version of this ad targeting male chauvinists.
In it, women appeared as breasts and asses.
